We often hear that “it’s not what you know, it’s who you know.” But what if we told you it’s not even who you know—but how much they like you?
From boardrooms to broadcasting, likability is emerging as a silent force shaping careers, relationships, and even life expectancy. It’s no longer just a “soft skill”—research now shows that the ability to be liked can have a profound impact on success, leadership, and well-being.
Credibility, Attractiveness, and Likability: What Do They Have in Common?
When we talk about persuasion—the ability to influence others—three core elements come into play: credibility, attractiveness, and likability. These traits are all part of the “source factor” of persuasion, according to communication and psychology experts.
In other words, people are more likely to believe, follow, or be persuaded by someone they see as credible, attractive (which includes more than just physical appearance), and likable. Likability plays a crucial role in creating emotional connections, lowering resistance, and building trust.
What Is Likability—And Why Does It Matter?
Likability—or likeability, depending on your preferred spelling—isn’t about being the loudest person in the room or constantly agreeing with others. It’s about building genuine connections through warmth, empathy, and authenticity. In her influential book “The 11 Laws of Likability,” author Michelle Tillis Lederman outlines key principles that help people become more magnetic—without being manipulative.
According to recent research:
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You’re 40% more likely to be promoted if you’re considered likable by peers and superiors.
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Likable individuals are 27% more likely to be effective leaders.
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Remarkably, higher likability is even linked to a 50% increased chance of living a longer life, likely due to the positive effects of social relationships on mental and physical health.
“I Am Going to Live With a God Who Has the Highest Likability”: What It Says About Us
This dramatic phrase, trending in search queries and quoted across social media, might seem like hyperbole—but it highlights a deep truth: we associate likability with virtue, comfort, and connection. We gravitate toward people who make us feel safe, understood, and valued—sometimes even idealizing them.
The concept echoes across history and religion—whether in charismatic leaders, spiritual figures, or beloved celebrities. In essence, likability is not just a social preference; it’s a deeply human instinct.
How Does Television News Gain Credibility and Likability?
News anchors and television journalists aren’t just delivering information—they’re building trust. To do that, they must pass an invisible but powerful likability test in the minds of viewers. Facial expressions, tone of voice, perceived empathy, and even body language contribute to how credible and likable a broadcaster appears.
When anchors smile, speak with clarity, use inclusive language, and avoid aggression or condescension, they’re subconsciously reinforcing viewer trust. In media, this mix of credibility and likability is essential for long-term audience loyalty.
Can You Measure Likability?
Although there’s no universal “likability score,” certain tools and personality assessments aim to measure it. These likability tests often evaluate:
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Interpersonal skills
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Emotional intelligence
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Active listening ability
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Nonverbal communication
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Adaptability and warmth
Corporations use these insights in leadership training, hiring processes, and team-building exercises. And in the growing field of the science of likability, researchers continue to uncover which behaviors most influence how others perceive us.
Practical Ways to Boost Your Likability
The good news? Likability can be learned, practiced, and improved. Here are five research-backed strategies to become more likable in your personal and professional life:
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Listen more than you speak. People appreciate feeling heard. Active listening—nodding, paraphrasing, asking follow-up questions—signals that you value the other person.
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Be genuinely curious about others. Ask thoughtful questions. Show real interest. Avoid the temptation to bring conversations back to yourself too quickly.
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Find common ground. Shared experiences, values, or goals strengthen interpersonal bonds.
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Mirror body language subtly. Nonverbal mimicry (done naturally) can increase empathy and rapport.
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Smile and use names. A simple smile or remembering someone’s name can significantly increase your perceived warmth and trustworthiness.
These principles align closely with The 11 Laws of Likability, reinforcing the idea that being liked isn’t about popularity—it’s about authenticity and connection.
Likability Across Cultures: Is It Universal?
While likability is powerful across the globe, the way it is expressed and interpreted can vary by culture. In Western societies, extroversion, humor, and confidence often correlate with likability. In contrast, in many Eastern cultures, humility, listening, and harmony may be more highly valued.
That said, certain elements—such as kindness, respect, and empathy—tend to be universally appreciated. The challenge is to remain authentic while also being culturally sensitive.
Likability in the Age of AI and Social Media
In the digital world, likability is no longer just about face-to-face interactions. Social media profiles, emails, and even chatbot interfaces now require a sense of “human warmth.” Brands and influencers that communicate with empathy and relatability tend to outperform those that come across as robotic or insincere.
Likability is becoming a vital brand currency. Whether you’re a startup founder, a teacher, a creator, or a team leader—people don’t just follow ideas. They follow people they like.
Final Thoughts: Likability Isn’t Manipulation—It’s Mastery
In a world filled with noise, likability cuts through. It draws people in, fosters trust, and opens doors that credentials alone can’t. The science of likability reminds us that being genuinely liked isn’t about being perfect—it’s about being real, present, and respectful.
So whether you’re pitching an idea, leading a team, anchoring the news, or simply trying to live a good life—likability may just be your most underestimated superpower.
